Digital Opinion Mapping and Analysis




Direction: The client defines the object of the research be it an individual, an entity, an issue or a geography. Our software does a global deep dive to collect open source data. This data provides the basis for an analysis by the best experts in their fields.


Collection: The software will collect all data across all localities based on the keyword and key name data supplied by the client. The time machine element of the software will allow this data to be collected from any point over the last two years and mapped onto visual presentations reflecting shifts in sentiment and geographical location. Depending on the search selected, different configurations of data will be returned.


Processing: The current off the shelf system has substantial capabilities which will be augmented with additional features to ensure the data is presented in a clear and usable form.


Reporting: We can provide a range of qualitative analysis of the data from a basic service that extracts the key findings from the raw data through to a full-blown academic analysis and practical strategy based on that analysis.


Policy: We can then assist in the implementation of any strategic objectives that are derived from the analysis and/or we can train the clients’ team in the methodology to produce the reporting and in the skillset needed to deliver the emergent strategy.



* OSINT platform with additional capabilities if requested by stakeholder
* 187 languages
* Global data collection – 150 million websites, 10 social media sites, print news, online news, blogs, forums, broadcast tv, broadcast radio.
* Ability to store data for 2 years
* 2 years of historical data for time machine capability
* AI sentiment analysis
* Key influences identification
* Data export ability



An example of a movement for self-determination in a European Country.
The purpose of this project is to understand how perceptions of Catalonian independence have evolved since the confrontation with the Spanish government, to map in which polities they have become more or less positive and the extent to which they are discussed and reflected through social media. This data will provide the basis for an analysis of the geopolitical context of the self-determination movement using a conflict analysis framework.
Report will present the raw data and a geopolitical analysis of the changing perceptions of the self-determination movement. The System Level analysis will be based on a reading of global public opinion identifying attitudes and discourse at global level on the Catalonian situation. The sub-system will be based on geographical proximity to Spain coupled with the linguistic communities of the Spanish speaking world.


In turn there will be political sub-system analysis mapping states with strong anti-self-determination policies next to other nationalist movements that maybe supportive of the self-determination movement. So the typology will be:


• System: Global Institutions and perceptions of Global Public Opinion
• Sub-System 1: European Union
• Sub-System 2: Wider Europe, Mediterranean and Middle East
• Sub-System 3: Sovereignty based states opposing self-determination
• Sub-System 4: Self-determination and devolved states
• Supra-System: Spanish speaking world community


For each level the data will be used to suggest trends in the direction of the following pillars:

• Geopolitical opinion on self-determination in general and the case of Catalonian specifically
• Geopolitical factors that are affecting perceptions of the movement



From the narrative on each system and the pillars of the analysis, a model for synthesizing current perceptions will be developed. This will show areas of support and possible alliance in the international community, areas of neutrality and areas of hostility. Once established this model can be used dynamically to measure the responses to events and actions by the main actors in the dispute. Based on this model, the report will offer conclusions and recommendations on the impact of actions and initiatives by the movement.